UBC professor Alfred Hermida, as an experienced specialist in journalism, shares his views about the importance of social media and how should we use it better in this article.
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I agree that “human beings are social animals…obsessed with each other.” My parents always scold me for being addicted to my phone. The fact is that I am communicating with my friend online. It’s not that people love using their phone, but love socializing with others. Social media has brought enormous benefits to many small businesses, such as millions of mobile apps. This new technology which is a part of our lives now definitely can be used by business to improve the performance. It plays a very important role in marketing, as maybe the most direct and convenient way to build relationship with customers. Through several platforms, such as Facebook, Twitter and so on, business can also advertise and show off what their business is about. These are actually very common in the recent years.
I also agree with professor Hermida’s point that “we must learn to be reflective instead of just reacting on social media”. Some businesses act differently in reality than online, for example, an online false adverting. They should treat social media seriously. Business must be consistent whether online or in reality in order to maintain their reputation to customers.
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