It is reported that Bell is to start tracking users’ internet, phone, and TV habits to display targeted ads. “They’ll literally know virtually everthing about you” says Michael Geist. This strategy does be in accordance with the law, however, is it ethical?
Somehow this action will bring benefits to consumers, since advertising received by customers will no longer be random anymore, instead ads are going to be customized in order to pander to individuals’ preference. It sounds like Bell is considerate. But the positive side only work for people who feel it is acceptable to expose personal information to Bell. For customers who aren’t in agreement with being tracked, there actually has no choice.
Bell is originally a service business, their priority is to do things what cheer cusomers up. It doesn’t make any sense if Bell forcing consumers to opt being monitored, which will definately harm consumers’ privacy . The reason why Bell firstly wants to do this action is to provide better service to public and attract more customers; however, it is more likely the reality is on the opposite direction to their expectation. Bell is predicted to lose either royal or potential customers’ trust if they are insist to put “tracking” strategy into action. The puzzle may be solved by offering customers an option to decide whether they are willing to be tracked in order to perceive ads suit their tastes.
