Blackberry used to be the most popular smartphone maker in US, owning 48% market share. While this figure experienced a continuously decrease to only around 8% now. Blackberry also falls off top 100 global brands list. We must feel curious about what conducts Blackberry to the current situation?
Apple, who is the top one business now, mastered touch screen technology and applied it to cellphones. It dragged large portion of Blackberry’s customer to buy iPhone. In Fact, Blackberry is the one who first invent touch screen. Unfortunately, Blackberry missed this fabulous opportunity, and apple became the biggest threat to Blackberry. Now Blackberry is facing a serious financial puzzle. Smartphone maker reported a nearly US$1-billion loss, due to weak demand for their newest smartphones. And Blackberry stock trade has ceased in Sep 23,2013 in American stock market. Blackberry is going to be purchased by Fairfax Financial Holdings Ltd. The purchase price used to be $9 per share. Nonetheless, analyst Michael Walkley sees a final offer of just $7, because investors hold a susceptible attitude to the likelihood of this transaction.
Well, does Blackberry still have the chance to go back its position in cellphone market? It seems not impossible as long as Blackberry maximize specialize its inherent strength. American president Obama, for example, still uses Blackberry for its safety and security. What Blackberry needs to focus on is to develop BBM to dominant chat service.