Giant tiger, one of Canada’s largest discounters, was firstly founded in Ottawa fifty years ago. Now giant tiger has over 200 franchises around whole Canada and it is continuously making profit and growing as CEO Andy Gross announced in April. While company’s biggest share holder Gordon Reid is considering put Giant tiger for sale and explore for other business options. “Our current sales and profit growth in a stagnant market, and we are focused on ensuring a successful future for Giant Tiger.”
The sale of Giant Tiger is facing several hassles. Who is planning to take the entire store chain under the violent competition of Wal-Mart and Target? Although Giant Tiger has great reputation and royal customer groups, Wal-Mart and Target has widely invaded Canada and are likely to domain the market. The other issue is that the size of Giant Tiger stores varies a lot. Which potential buyer is willing to buy a small scale located in a dilapidated building? In addition, considering the perfect competition in discount retail market, what kinds of revolution will Giant Tiger make in the future?