Monthly Archives: November 2014

HSBC’s Funny Advertisement: Humour Is Powerful

    I have watched so many advertisements from different companies. Some of them  focus on introducing the functions of their products and services, while others are more intended to show their potential customers how their products and services will … Continue reading

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My Analysis: How Purdy Chocolatier Utilizes An 100-year-old Receipt To Achieve Success

Himalayan Pink Salt Caramels, the masterpiece that made by Purdy Chocolatier, becomes a hit in chocolate market. The most interesting point is how it uses an 100-year-old receipt to make an wonderful and refreshing flavour.   1. The Origins “Our head … Continue reading

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Tangoo: a great idea from Paul Davidescu

This Tuesday is a special day for all of the Sauder students because some UBC alumni, who own their own business, came to Comm 101 class and told us their view about their own business, which are so impressive. From … Continue reading

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China: The Biggest “Profit” Pie for NBA

China has become the hoop-crazed country after Yao Ming, the 7″6 big guy, joined the Houston Rockets in 2001. Since then, NBA gained a huge popularity and increasing profit in China and China becomes the biggest overseas market for NBA. … Continue reading

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Reconsider The New Change In Customers’ Purchasing Behaviour

Apple launched its new function: Apple Pay on October 20th, an e-commerce product that worked with their new IPhone 6, IPhone 6plus, Ipad Air 2 and the upcoming product, I-watch. This new function, which is supported by the NFC chips … Continue reading

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