Rodrigo Rajes’s blog gives me some enlightening ideas about Apple’s core value to stand out in the extremely competitive smart devices market.
Apple is undoubtedly the pioneer in the smart devices industry because of its iPhones, iPads and MacBooks. Their products really change our lives. After Apple releases their products, most of us find out that our lives become really inconvenient if we don’t use them. Why do we think so? This is an interesting question.
Apple is devoting themselves to positioning an image in customer’s mind: Apple is a revolutionized smart devices innovator that is “seeking to transfer the way we work, learn, create and share”. Because Apple is the first company to declare this concept in public, customers will undoubtedly put Apple at top of their “mind ladders”. What a wise positioning!
Because simplicity is Apple’s core value, apple is always working on it. Their advertisements about their new products are often shown in simple ways: the functions of their new products are demonstrated in a white or black background by hands. In my opinion, the simply advertisements are so clear that they can convey the information about their new products directly to their customers’ mind. Therefore, I think Apple’s ads are better than that from other competitors, like Samsung, who are more likely to use pop stars as their spokesmen.
The simplicity ideas are also perfectly unfold before our eyes in their products. For example, iPhone has a simple design with a home button, power button and 3 other buttons. Their software and systems are extremely simple and easy to use in comparison to other Android devices.
Even though Apple ‘s innovation pace becomes slower these days, their core value is still contributing to their success in the smart devices market.