I have watched so many advertisements from different companies. Some of them focus on introducing the functions of their products and services, while others are more intended to show their potential customers how their products and services will improve their lives.
However, HSBC’s advertisement leaves a deep impression in my mind because of the humorous effects of the ad.
HSBC’s ad changes my perspectives towards advertisements. It uses many scenarios in our daily lives and business occasions to clarify the culture difference triggers some misunderstandings between people. After that, HSBC introduces its own culture value:”HSBC: The World’s Local Bank”. The slogan means that HSBC is a international bank that provides customers with tailored banking services based on the understanding of different culture in different areas of the world. That advertisement introduces how HSBC achieve their culture value by saying that ” The HSBC will never underestimate the importance of local knowledge, that is the reason why we have local banks staffed by local people in over 80 countries across the globe.” That words are undoubtedly have a strong effect on positioning the HSBC brands as a international bank provide customers with services that especially designed for the region they live in.
That advertisement is perfect in my mind. Brief and strong slogan, funny scenarios, strong words perfectly shows customers their culture and value proposition.