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Author Archives: HaoZheng
HSBC’s Funny Advertisement: Humour Is Powerful
I have watched so many advertisements from different companies. Some of them focus on introducing the functions of their products and services, while others are more intended to show their potential customers how their products and services will … Continue reading
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My Analysis: How Purdy Chocolatier Utilizes An 100-year-old Receipt To Achieve Success
Himalayan Pink Salt Caramels, the masterpiece that made by Purdy Chocolatier, becomes a hit in chocolate market. The most interesting point is how it uses an 100-year-old receipt to make an wonderful and refreshing flavour. 1. The Origins “Our head … Continue reading
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Tangoo: a great idea from Paul Davidescu
This Tuesday is a special day for all of the Sauder students because some UBC alumni, who own their own business, came to Comm 101 class and told us their view about their own business, which are so impressive. From … Continue reading
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China: The Biggest “Profit” Pie for NBA
China has become the hoop-crazed country after Yao Ming, the 7″6 big guy, joined the Houston Rockets in 2001. Since then, NBA gained a huge popularity and increasing profit in China and China becomes the biggest overseas market for NBA. … Continue reading
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Reconsider The New Change In Customers’ Purchasing Behaviour
Apple launched its new function: Apple Pay on October 20th, an e-commerce product that worked with their new IPhone 6, IPhone 6plus, Ipad Air 2 and the upcoming product, I-watch. This new function, which is supported by the NFC chips … Continue reading
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Enbridge Northern Gateway Pipeline in BC? No Way!
The Enbridge Northern Gateway Pipeline Program, which will allow two pipes from Alberta to Kitimat, BC, is strong opposed by inhabitants from First Nation. Because they claim that the program triggers environmental problems and hurts the biodiversity and conventions. This … Continue reading
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Simplicity Stands Out: Apple’s key value
Rodrigo Rajes’s blog gives me some enlightening ideas about Apple’s core value to stand out in the extremely competitive smart devices market. Apple is undoubtedly the pioneer in the smart devices industry because of its iPhones, iPads and MacBooks. Their … Continue reading
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Business Ethical Problem: Is the Audi’s ad an illusion?
In Tim Martiniak’s blog(1), I found great remarks on unethical business problems of AUDI 2010 Green Car Super Bowl Commercial(2). Firstly, I have to admit that the advertisement is so funny that it catches my eyes. But after … Continue reading
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My Personal View About HTC
Actually, HTC’s smartphones are outstanding in my mind because of its metal design and high-speed chips. Even though HTC has one of the best products in smartphone industry, it is faced with serious problem like declining revenue, insufficient sales and … Continue reading
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Hello world!
Welcome to UBC Blogs. This is your first post. Edit or delete it, then start blogging!
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