We live in an era where kids learns how to play games on a phone, before learning to play with their toys. Every person you meet has either Facebook, Twitter or Instagram and in today’s time, business meetings can be done over a computer screen through Skype or FaceTime. Social media is taking over our lives whether we like it or not, and can often be seen as negative thing. However, at the same time there are people who can use this fact to their advantage, just like what the online business, Shredz, did. In class, we have talked about the marketing aspect of business and how firms promote their products to the world. Much of today’s marketing is done through social media, as businesses are also picking up on the fact that social media and the internet are the future. Similarly, Shredz, an online supplement company, has found much reward through their success in social media. Their biggest form of marketing is their Instagram account. By hiring models and bodybuilders to advertise their products via Instagram, this once no-name company is now a multi-million dollar company, and only within 10 months. Shredz’s entire business model is based around its ability to market its product through means of social media. This showcases the importance of business marketing, when done the right way, and the enormous role it plays in the success of a business.
References:
http://www.businessinsider.com/28-yr-old-built-a-business-on-instagram-2013-10
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