One of the topics we discussed in Comm101 was CSR and sustainability, which I found was really important in running a business. As I was going through some external blogs, I came across an interesting blog about sustainability in the television industry. I found this interesting because I had no idea that there would be a need for implementing an environmental sustainability plan in this industry, because how much could they be possibly harming the environment by recording TV programmes? Apparently, more than we think. According to this blog post by Aaron Mathews from the Guardian, the television business accounts for 2% of global emissions, which is the same amount as the greatly criticized aviation industry. Although it seems quite small, I was surprised to see this number.
To deal with this issue, Albert+ was introduced by the industry sustainability group, which is just a plan to motivate production companies to reduce their carbon footprints. Many companies have already started to make their sets more sustainable by using cleantech generators, and cutting down the use of lighting and paper. They will also add the Albert+ logo next to the credits of their programmes for people to witness the goal they are trying to achieve. I think that these companies leading by example is a great way to raise awareness for this issue in our society, seeing how they impact the lives of many individuals who watch their television programmes and are able to view their efforts in refining our environment. This in turn, can inspire thousands of people to follow in their footsteps and make choices that are more environmentally sustainable.
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