In Class 12 and 20, the main topic we discussed was social enterprises. A social enterprise is defined as a socially mission-driven organization that applies market base strategies to achieve a social purpose. One of the social enterprises that was mentioned was Divine Chocolate. Myself, being a chocolate fanatic, I was curious to learn more about this deliciously appealing social enterprise, so I did some research.

Source: http://www.divinechocolate.com/about/default.aspx

Divine chocolate is the only fair trade chocolate company which is 45% owned by the cocoa farmers in Ghana. This allows the farmers to receive a share of Divine’s profits. The label “fair trade” in this case makes sure that farmers are getting a good deal for their cocoa as well as receiving additional income to invest in their community. The farmers, as a result, have “a stronger voice in the cocoa industry”. Divine chocolate competes with other chocolate brands in the UK which has one of the “highest per capita levels of consumption of chocolate in the world”. Hence, gaining even a small proportion of this market means a lot of benefits for the cocoa farmers. Divine chocolate was launched in October 1998, and was on store shelves by December 1998- that is pretty amazing!

To learn more about Divine Chocolate, visit their official website here!

Source: www.divinechocolate.com

For a good chuckle, check out this video by Divine Chocolate:
Would you pay to kiss this guy?