harman minhas' blog

The holiday brings out the giver in everyone. It’s the time where people are shopping for holiday presents or simply therapeutic shopping to recover from finals. Whatever the reason may be, this is the busy season for retail and can be for some service industries as well. Online shopping has been increasing steadily over the years and that definitely will not change anytime soon. Last year ecommerce sales grew by 15%. There is a huge incentive to get ahead of competitors by having the most user-friendly website. Firstly, to increase…read more

The answer to successful marketing is using social media, right? Yes and no. A lot of us think that being on social media is enough and that alone counts as marketing. I was guilty of this as well. I learnt a lot in e-marketing and there is a lot more strategy and thought that goes into each post, tweet and share then I would have thought. It was actually an eye-opening experience for me. What I also learnt is that more is not always better. It is important to use…read more

The trailer for Zoolander 2 was released 3 days ago and became instantaneously viral. Zoolander was a comedy known for its cheap laughs, but enjoyed nonetheless by the masses. It was a movie that was able to create a cult following. Now that the sequel’s trailer has been released over a decade later, fans of the first movie eagerly await the second. Zoolander 2 seems to take on the same tone as the original with easy laughs where you can sit back and just not think, but like the original…read more

This week in class we talked about branding ourselves and ways to improve our LinkedIn profiles. Like most people I thought why do I need a personal brand? I’m going to be an accountant; does that count as my professional personal brand? However, I realized it is important to have a personal brand because after all first impressions can lead to lasting impressions. In a world where everyone is a Google search away, your first impression in a professional environment is probably going to be from your online social media…read more