As I covered in my last post about the issues with recent Lululemon products, a response has now also been issued. Lululemon founder Chip Wilson says the durability and quality of the $98 yoga pants is no different than before. Instead he believes that his loyal customers are too big for the pants. He told Bloomberg TV in Vancouver “that some body types just don’t work for certain pants, and he believes that some women may be trying to squeeze into smaller sizes.”
Check out the video below to hear more of Mr. Wilson’s comments:
I personally think this story ties in with a lot of aspects from class. One because it’s Lululemon and it’s usually the most talked about company in class for it’s innovation, customer service, design and philanthropy. Secondly it has a lot to do with brand awareness, costs, and of course ethics. However this story could really hurt Lululemon since it might lose a lot of customers. But on the other hand many customers might not really care because Lululemon caters to a healthier more fit body type and for that customer base it works. It is not required for the company to cater to larger women, but as the reporter said play nice.
Read more on the story here:
Candice (a fellow student) also has a very informative post about this issue. Check it out here!