This article highlights how sustainable practices are becoming increasingly important in order for firms to maximize profits. Carbon capture, a process in which emissions are chemically stripped of carbon, then converted into a liquid, and then safely disposed of, could be a revolutionary technology. Carbon capture is profitable, sustainable and as highlighted by Stuart Hazeldene, could provide excellent returns for powerful investors such as oil companies. The article articulates how companies are realizing the natural value and necessity of the land on which they operate, therefore maintaining the quality of this land and its respective ecosystems is crucial to living as well as business. Although genetically modified foods are often negatively perceived, Vivian Moses of the University College of London argues that they are the only way humans can continue to feed themselves without sacrificing more of earths nature ecosystems for agricultural land. The concepts of CSR and shared value lie at the bases of these concepts. Carbon capture is an excellent example of CSR as it is profitable, and is for the betterment of society and the environment. However, are genetically modified food corporations really exemplifying CSR as Moses describes? Or is it just a tactic to increase profits?

Article: http://www.cnn.com/2008/WORLD/asiapcf/12/29/eco.investing/index.html?iref=allsearch
A simple animation explaining carbon capture: https://www.youtube.com/watch?v=gmQUVWZaMiA