Where’s the honesty?
Business-Fundamental Prosperous Reviews = Consumer-Fake Product Reviews
In the perspective of a businessman, “good reviews” generate fundamental prosperous gains because “tech-savvy customers” rely on online ratings. Consequently, “fake product reviews” are becoming more popular as companies pay individuals to write nice comments about their products. Although it is true that “sustained postings of fake reviews” will influence buyers, a misconception is thrown into the mix.
The tip to selling a product is not based solely on making the product look good. Astoundingly, the underlying goal is to win the consumers’ trust by having negative reviews. “Potential customers” are smart enough to realize that all products have flaws. Truthfully, when customers find the imperfections of a product, they feel satisfied in having “done their homework” and their leniency would cause some limits to become irrelevant. Once a connection between the company and the buyers is established, the message about the worth of a product and the company’s honesty is passed on. Therefore, the greatest achievement in writing good reviews is when customers believe in the product on the basis of sincere reviews.
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