Well played Bodyform.
On October 6, 2012 Richard Neill decided to post this witty comment on Bodyform’s Facebook page, a British company that sells feminin hygiene products:
This comment shortly went viral and attracted 40,000 likes within 20 hours. Instead of completely ignoring it (like some companies would), Bodyform decided to come up with this smart little Youtube video along with a Facebook comment 10 days later:
What I liked about this video:
- Responding back through the same channel. Some companies have made the mistake by responding to negative commentary on social media through their corporate websites. If you want the same people who saw the comment to see your response, you have to respond back at the same place!
- Fast reponse. That’s the beauty of Youtube videos. Fast, Cheap, and Targeted.
- Classy humour. I loved that this video was so ridiculously funny and classy at the same time. I think it makes it even more humorous that they directly referred to Richard by his actual name and the exact things he said in the comment – “You forgot horse-riding Richard”.
- Playful burn: *farts* “Oh Sorry Richard, you do know that we do that too. Did you?”
- And finally “The blood coursing from our uteri like a crimson landslide”
BUT WAIT. I’m not done. What if this whole thing was a marketing ploy itself. I mean the whole thing, including Richard Neill himself.
Either way, brilliant. Well done Bodyform.
What do you think? Is Richard Neill hired by Bodyform?