Who is fun, quirky, bubbly, and always excited? LUSH!

A consistant and effective brand personality on social media platforms is important for companies of any size. Sometimes if responsibilities between the content creation of different platforms are assigned to different people on the team, it is hard to align the voice of the brand. One company that has done a fantastic job creating a brand personality and aligning them throughout the multiple platforms is Lush Cosmetics.

“Lushies” who have interacted with Lush on any of the social media platforms would call them fun, quirky, down to earth, bubbly, and always excited. Here’s an example of a tweet that they posted just 4 hours ago.

Not only do they create content with such fun personalities, one of the great things about Lush is that they make the effort to reply and interact with all the tweets that are made about the brand.

In this example, not only is Lush acknowledging positive feedback from a customer, they also make the customer feel like their feedback will actually get across to the specific branch/person as well.

When a bad comment or complaint hits, they are prompt in their response and address or apologize for the issue. For example, Lush had a technical difficulty with their phone system today and many ‘lushies’ tweeted their dissatisfaction. Lush replied all the negative comments with an apologetic tone and recommendations to visit their website or email them instead. In addition to that, the Lush team made constant updates on their Facebook and Twitter about the situation to keep customers well informed.

Companies whether big or small should create guidelines including the type of personality and voice that they want to represent on social media.  Sharing this information with all employees on the team can help to align all the platforms representing a better brand presence of your company.

Can Melotweet, Evian’s musical Twitter campaign, persuade you to buy water?

Recently there’s all this buzz about Evian’s new Twitter campaign called Melotweet. Basically, in one small blurb, it is an app designed for Ipads and Android tablets where you can turn your Twitter timeline into a musical experience. Your incoming tweets turn into droplets that drop down your screen in random areas.  You can customize the screen with different obstacles in which the droplets will hit onto and create soothing musical notes to create a musical piece.

“What if Twitter ceased to be a tool to become a toy?”, Melotweet asks.

 

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Some may ask, how does a musical app like this got anything to do with water? Well, Evian is apparently trying use this as a symbol for their “Live Young” brand. Possibly relating the feeling of creating a fresh new perspective (like young people would) to the Twitter platform.

My opinion on this campaign? I’m neutral (leaning on the dislike side).  The app is fun and interesting, but it’s not really practical at all.  On the consumer end, I don’t really see why I would use this app more than once (if at all). But then again, this campaign did receive a lot of buzz in many blogs and news articles. Funny thing is, even with all the media attention, their official promotion video still only has 2700 views.  For many, it’s a new concept by incorporating a musical element to Twitter, but it’s been done before. Have you seen the Twitter campaign hosted by Metropole Orchestra called Tweetphony? Now that’s an amazing musical Twitter campaign.  I just don’t see a strong tie between Melotweet and Evian’s brand.

What do you think? Does Melotweet make you want to buy more Evian water?