In Ziyue Han (Dennie)’s Blog, I read an amazing post about Zuckerburg and his goals. Zuckerburg’s actions towards providing internet and computers to third world countries to solve the health problems. I agree with Dennie that creating CPR is an important factor that every company should keep in mind. By taking an action, Zuckerburg is able to enhance Facebook’s brand image and identity and further is able to promulgate Facebook worldwide.

Although this action can raise criticisms that third world nations would not need computers and internet but basic needs, however, some companies does not even care about what is going on outside of their company. For this reason, it is ethical that Zuckerburg strengthens company’ value.

Furthermore, Zuckerburg is looking at a long term future for Facebook as providing internet and computers indirectly promote Facebook in different countries and in the future everyone will know the brand name “Facebook.”

As mentioned in class, we can see that money is not the everything that company should value. To further increase the quality of the brand, it is essential for every organization to embrace ethical values and CPR.