Three months ago, all Facebook users wanting to use the messaging feature of the Facebook app on their phones had to download a Facebook messaging app. Many users, including me, were confused and annoyed at Facebook forcing us to download an app we didn’t want to download.
This article finally reveals why Facebook had to do this. They wanted the users to enjoy a better experience while using their messenger. Asking users to install a whole new app is very risky, as you can potentially lose a lot of users and they might move on to another product. However, because Facebook is one of the most popular websites, and it has such a wide variety of users, this action will not impact them much. Facebook is one of the main apps that smartphone users downloads. It connects them to their family, friends, and others easily and conveniently.
I believe that although this change must have caused a lot of frustration for its users, Facebook is highly relied on and there is little, almost no substitute for this application. Facebook occupies a large portion of the social media market, and as a leading website, these changes in order to improve the service will definitely improve the overall quality of the website in the long run.
Sources: Article, Facebook logo, Messenger logo