In Jonathan Lim’s blog post, he pointed out a consumer behavior that is very common, connecting price and quality.
Why do people prefer to buy more expensive products instead of the cheaper products when the product they buy is the exact same thing? As a young adult, I do see some of the pros that makes consumers want to buy the more expensive product.
- Quality guarantee: more expensive products, like Hunter boots, provides a quality warranty for a certain amount of time.
- Brand name: Consumers enjoy being recognized for being about to afford a higher-end product.
- Assuming more expensive means that the company uses more high quality materials.
There’s a mile long list for why consumers prefer the more expensive products. In my opinion, I believe that you will need to get to know the company better before making a decision on which product to buy. I’ve seen a case before where both the expensive brand and the cheaper brand bought their products from the same manufacturer, only to package them differently. As an consumer, it is important to understand what exactly you are buying, instead of the unrealistic public image that the product seems to be.