{"id":56,"date":"2012-10-24T22:25:36","date_gmt":"2012-10-25T05:25:36","guid":{"rendered":"https:\/\/blogs.ubc.ca\/helenalin\/?p=56"},"modified":"2012-10-24T22:25:45","modified_gmt":"2012-10-25T05:25:45","slug":"pg-13-is-so-last-year","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/helenalin\/2012\/10\/24\/pg-13-is-so-last-year\/","title":{"rendered":"PG-13 is so last year"},"content":{"rendered":"<figure id=\"attachment_57\" aria-describedby=\"caption-attachment-57\" style=\"width: 300px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/blogs.ubc.ca\/helenalin\/files\/2012\/10\/image.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-57 \" title=\"Cineplex Odeon\" src=\"https:\/\/blogs.ubc.ca\/helenalin\/files\/2012\/10\/image-300x168.jpeg\" alt=\"\" width=\"300\" height=\"168\" srcset=\"https:\/\/blogs.ubc.ca\/helenalin\/files\/2012\/10\/image-300x168.jpeg 300w, https:\/\/blogs.ubc.ca\/helenalin\/files\/2012\/10\/image.jpeg 620w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-57\" class=\"wp-caption-text\">Cineplex Odeon theatre in North Vancouver.<br \/>Source: http:\/\/www.ctvnews.ca\/entertainment\/cineplex-earnings-soar-company-cashes-in-on-premium-ticket-prices-1.909573<\/figcaption><\/figure>\n<p>The middle-age adult population has less leisure time than ever, and most of that time is not spent at the movies. In a recent move by Cineplex, three reserved screens and an exclusive five-screen facility will be unveiled to target adult-moviegoers.<\/p>\n<p>Cineplex\u2019s move to increase profit in face of stagnating ticket sales has potential to change the movie industry. By targeting a very specific segment of the population with an attractive value proposition of a kid-free \u2018escape\u2019 from reality, Cineplex has created a definitive point of difference from other theatres. With \u201cpremium tickets\u201d currently comprising 36% of Cineplex\u2019s box office, it isn\u2019t a stretch to say patrons would be willing to pay extra for adult-only privileges.<\/p>\n<p>With the cost of movie tickets creeping towards the twenties, movies are becoming less attractive to adults with limited time and budgets. Pairing an exclusive setting complete with traditional \u201cdate-night\u201d amenities such as alcohol and <a href=\"http:\/\/www.huffingtonpost.ca\/2012\/10\/16\/cineplex-vip-adults-only-chef_n_1969744.html\" target=\"_blank\">dishes cooked by a corporate chef<\/a> should allow Cineplex to capitalize on the desires of adults to make the most of their time off.<\/p>\n<p>Would you be willing to pay extra for a \u201cVIP\u201d movie experience?<\/p>\n<p><a href=\"http:\/\/www.theglobeandmail.com\/globe-investor\/cineplex-targets-grownups-with-new-toronto-theatre\/article4612845\/\" target=\"_blank\">Why Cineplex put the adult back into entertainment- The Globe and Mail<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The middle-age adult population has less leisure time than ever, and most of that time is not spent at the movies. In a recent move by Cineplex, three reserved screens and an exclusive five-screen facility will be unveiled to target adult-moviegoers. Cineplex\u2019s move to increase profit in face of stagnating ticket sales has potential to [&hellip;]<\/p>\n","protected":false},"author":14061,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[141],"tags":[],"class_list":["post-56","post","type-post","status-publish","format-standard","hentry","category-marketing"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/helenalin\/wp-json\/wp\/v2\/posts\/56","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/helenalin\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/helenalin\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/helenalin\/wp-json\/wp\/v2\/users\/14061"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/helenalin\/wp-json\/wp\/v2\/comments?post=56"}],"version-history":[{"count":2,"href":"https:\/\/blogs.ubc.ca\/helenalin\/wp-json\/wp\/v2\/posts\/56\/revisions"}],"predecessor-version":[{"id":59,"href":"https:\/\/blogs.ubc.ca\/helenalin\/wp-json\/wp\/v2\/posts\/56\/revisions\/59"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/helenalin\/wp-json\/wp\/v2\/media?parent=56"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/helenalin\/wp-json\/wp\/v2\/categories?post=56"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/helenalin\/wp-json\/wp\/v2\/tags?post=56"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}