Hey AIESEC!
If you are a student with a global mindset and great leadership skills but haven’t heard about AIESEC before, you are out-dated! AIESEC is the largest student-run organization in the world. Its core part is the Global Internship Program.
How do we AIESECers manage to brand this kind of worldwide organization?
First, the AIESEC brand is more than a name or logo – is our promise or a contract with every stakeholder we are dealing. A brand cannot be created based on artificial definitions, but from the ideological concept of our organization. All AIESECers are the brand. How we behave is the stakeholders experience of the brand and no advertisement can overcome this impression.
Here’s something I have been doing:
1. electronic photo: put an “I am an AIESECer” frame for profile pictures on social networking websites.
2. IM or social networks statuses: always put some motivational messages, such as “I am busy with changing the world”.
3. email signature: add something special to email signature, for example one of the AIESEC values”.
4. promote stakeholders already emotionally engaged to AIESEC: in external campaigns, use videos promoting stakeholders that are already emotionally engaged – a video that expresses the difference that AIESEC made for them.
5. make stakeholders understand their unique contribution. In partners meetings or BoA meetings, express how important they are for LC.
That’s it. For now.
~Henry
