According to the latest data, Apple overtakes Coca Cola as world’s valuable brand. Its brand value increased 28 percent, reaching at $98.3 billion. Meanwhile, the Coca Cola Company slipped from the top spot to third place with $79.2 billion. Brands value, which evaluated by financial performance, is intangible. Technology brands listed on the top are the ones concerned with “finding real problems, solving them, and then repeating the process.”

Brand value is priceless. The CEO of Coca Cola argued that even though factories worldwide were destroyed, the Coca Cola could grow as a successful company as large as the current scale. Brand value can make a tremendous contribution to the total assets. Apple led the innovative smartphones’ trend and met consumers’ demand. Good reputation is the basis of the brand value. Nowadays, there are numerous Apple fans buying the newest iPhone as soon as it on sale, regardless of whether they need to change their smartphones or not. It is the magic of the brand value.

Article:http://memeburn.com/2013/09/apple-overtakes-coca-cola-is-worlds-most-valuable-brand/

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