Apple now has $ 147 billion in cash, which is a amazing number. what should apple do with the money?  Mr. Icahn’s propose that Apple use that money to buy back its stock. it is may be the worst use of its cash because it cannot improve its product, its customer service and its manufacturing capabilities. it is known that tech companies will lose its customers and market without the development of technology. Therefore, Apple needs to spend its money on its future.

Here are several recommendations. Firstly, I think A need to invest money in enlarging its production capabilities. Each time Apple releases a new product, customers cannot get it, especially in China. The strategy of hunger marketing can reduce its inventory costs, thus boosts its profit and reduces risks. However, Apple lost a large amount of sales due to its shortages. Therefore, setting up factories in developing countries is necessary. Another way is to give away storage. When samsung has already provided free 50 GB of space on the cloud. Apple still charges extra fees for expanding capacity. If Apple provides free storage on cloud. it is no doubt a good news for loyalty customers.

Article from:http://cn.wsj.com/gb/20131029/atc083824_ENversion.shtml

Photo from:http://www.microcenterblog.com/2013/06/07/apple-born-in-the-u-s-a/