What's the 411? Food Social.

Although there are several different ways at driving traffic to the site, most successful blogs increase their viewership through high quality content. Engadget.com and arstechnica.com are excellent examples of how bloggers have utilized rich, factual and useful content to bring people to their site. Miku restaurant, a high-end sushi restaurant on West Hastings and Thurlow uses the same strategy.

The one thing that differentiates Miku’s blog from, say the Glowbal Group’s set of visually striking websites is that Miku uses the blog to engage the general community around them, and not just the online community. They do this by posting entries about variety of subjects from Tokyo pastry shop tours to celebrating ocean-wise month. From the posts that I’ve ready, few of them are “hard-sell” posts. They mostly focus on educating the reader on food, culture and the food community.

The Miku blog also highlights people on most of their blog posts, whether they be in photos or in videos. This tactic makes the website more personable and easy to read and enjoy. The picture set from the “Growing Chefs! From Farms to Forks 2” highlighted how Miku supported the Growing chefs non-profit society.

It appears that Miku has two dedicated individuals to provide this great content. Having a dedicated team or individual taking charge of this ensures that the content is uniform and consistent.

Posts are frequent, up-to-date and interesting. I don’t feel like I’m being sold to and look forward to visiting this restaurant soon.

So What’s the 411?

• Miku Restaurant: A high-end Japanese restaurant with amazing food and a community oriented website.
• Twitter ID: @mikurestaurant
• Website: http://www.glowbalgroup.com
• Locations: 1055 West Hastings St. Vancouver
• Definite must eat: If you’re downtown during the day, and aren’t dressed for the occasion, visit the Italian Kitchen’s take out kiosk – the one that my co-worker so desparately tried to hide from me.  If you’re on Alberni, the entrance would be just to the left of the main restaurant. You can get almost everything that those sharped dressed people are eating in the sit-down portion of the restaurant for much more reasonable prices. The Spicy Kobe Meatball is huge sphere of Italian meaty goodness, despite the Japanese name.

Trackback URI | Comments RSS