To continue on with my theme of Cellphones, I’d like to shift away from the negativity with my previous Blackberry ad and talk about something that I saw on YouTube that I felt was really, really clever.
The company in question this time, is Qualcomm, a global leader in making semiconductors for mobile and wireless devices. (AKA, they make chips for our phones! At least they do for my phone, the HTC One S). What they did was a classic example of Guerilla Marketing. Utilizing a low budget, they directly reached a small population. Their exposure at their ‘bus stop’ was limited, but the video however, went viral. Currently, it has over 3 million views!
Although they did not directly reference their products in the advertisement, the concept of the video was so interesting that it captured my attention. Many of their products are not directly sold to the consumers, but the sheer genius of the ad forces consumers to seek out: What is Qualcomm?! This made me realize- I could analyze this ad with the “AID” of ADIA!
A- Attention – it sure grabbed my attention! WOW. Lambos? Huskies?
I –Interest – Definitely made consumers interested on what exactly their company does… Why are they putting out this ad?
D – Desire – The main idea that Qualcomm was trying to send was the fact that they “make everyday life better with mobile”… By ‘relieving’ these poor souls at the bus stop, they sure did!
…Enough about that, I’m going to let the ad speak for itself.
