More and more companies are trying their best to utilizie MIS and BTM through capitalizing on the fact that technology is huge right now. In a recent article, the Hiegeelkes has created a Facebook app called Second Porch that keeps short term renting dealings between friends, for increased security. Users post their property availability, and the listings only appear in their friends’ news feeds. Friends can also comment and make recommendations about the properties and even prospective tenants.
This new business has been formed purely through utilising MIS and BTM. It has actually integrated the both very successfully, using the information collected from the MIS as the greatest resource in the BTM.
This is a very successful demonstation of entrepreneurship through utlising IT. It has achieved productivity, since it is low cost and does not require a lot of resources. Due to such innovation, it has a competitive advantage . It has put a brand new approach to facebook, transforming it from a pure social medium to a strong business platform.