Marketing is not always as straightforward as it seems. As inspired by Claudia’s post, in which patagonia’s campaign features the concept of minimal purchases. It is indeed a focus on the high quality products that the company produces, making consumers want to buy more.
Companies are making use of the swinging sentiments of consumers to gain profits. However, the campaign has effecitvely positioned its products through creating a good perception of the brand held by consumers. At the same time,its marketing campain has highlighted the most important attributes in its products.
This is a demonstation of innovation in marketing.