{"id":61,"date":"2011-10-08T09:50:54","date_gmt":"2011-10-08T16:50:54","guid":{"rendered":"https:\/\/blogs.ubc.ca\/hilaryc\/?p=61"},"modified":"2011-11-26T04:34:32","modified_gmt":"2011-11-26T11:34:32","slug":"sick-twist-in-marketing-strategies","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/hilaryc\/2011\/10\/08\/sick-twist-in-marketing-strategies\/","title":{"rendered":"Eccentric brand positioning"},"content":{"rendered":"<p>Marketing is not always as straightforward as it seems. As inspired by <a href=\"https:\/\/blogs.ubc.ca\/claudialau\/2011\/10\/05\/31\/\">Claudia&#8217;s post<\/a>, in which patagonia&#8217;s campaign\u00a0<span style=\"color: #000000;\">features the concept of\u00a0minimal purchases. It <\/span>is indeed a focus on the high quality products that the company produces, making consumers want to buy more.<\/p>\n<p>Companies\u00a0are making use of the swinging sentiments of consumers to gain profits.\u00a0However, the campaign has effecitvely positioned\u00a0its products through creating a\u00a0good perception of the brand\u00a0held by consumers. At the same time,its marketing campain has highlighted the most\u00a0important attributes in its products.<\/p>\n<p align=\"left\">This is a demonstation of innovation in marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing is not always as straightforward as it seems. As inspired by Claudia&#8217;s post, in which patagonia&#8217;s campaign\u00a0features the concept of\u00a0minimal purchases. It is indeed a focus on the high quality products that the company produces, making consumers want to buy more. Companies\u00a0are making use of the swinging sentiments of consumers to gain profits.\u00a0However, the [&hellip;]<\/p>\n","protected":false},"author":9923,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-61","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/hilaryc\/wp-json\/wp\/v2\/posts\/61","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/hilaryc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/hilaryc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/hilaryc\/wp-json\/wp\/v2\/users\/9923"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/hilaryc\/wp-json\/wp\/v2\/comments?post=61"}],"version-history":[{"count":6,"href":"https:\/\/blogs.ubc.ca\/hilaryc\/wp-json\/wp\/v2\/posts\/61\/revisions"}],"predecessor-version":[{"id":85,"href":"https:\/\/blogs.ubc.ca\/hilaryc\/wp-json\/wp\/v2\/posts\/61\/revisions\/85"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/hilaryc\/wp-json\/wp\/v2\/media?parent=61"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/hilaryc\/wp-json\/wp\/v2\/categories?post=61"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/hilaryc\/wp-json\/wp\/v2\/tags?post=61"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}