The power of marketing is all around us, yet somehow we fail to comprehend that we see an average of 3000 ads per day. Thinking about this, I realized that by the time I leave my room in the morning, I’ve already seen more logos than I can count, from cereal boxes, to my wardrobe, my room alone is covered in advertising. Many have taken an interest in counting how many logos they can see in a day, coined as “My Day in Logos” such as in a blog post from a bus ride in Sweden.
However, logos are not a new concept to our world. As an interesting article in the Globe and Mail points out, we have seen logos move from “Christ to Coke”. The point being, that when one thinks of Christianity, they would think of a well known logo, a cross. Logos are key components to marketing success, which is why companies invest so heavily in them. A logo can hold the power to tell the consumer a story about the brand image, or the personality of a company. I believe that it is important for companies today to have a differentiatedlogo in order to stand out in a overcrowded environment.
