“White Spot shifts direction”
The Vancouver Sun Newspaper, By Jennie Lee, November 18, 2011
Source: google images
White Spot’s Warren Erhart and Cathy Tostenson toast the venerable chain’s latest advertising campaign.
In an age of designer menus and rock-star chefs with international reputations, remaining relevant can be an ongoing challenge. This is particularly true for the White Spot, whose reputation has been built on its long-time history as a much loved BC institution. Reinventing itself once again, on November 18th, 2011, the White Spot announced a, “$1-million advertising campaign with a new tag line: “Home to great taste … since 1928 …” Perhaps dreamt up by a wise marketing strategist, no one could fault the White Spot for highlighting its roots in the delivery of comfort food and consistency. While designer dishes can be great, when times are tough, who doesn’t secretly yearn for that plate of mac & cheese, that ooey, gooey cheeseburger dripping with Triple-O sauce, or a plate of piping hot fries, with Heinz ketchup of course! I’m sure most of us have a great memory of the White Spot; car service and those trays you’re just sure the server is going to drop; that great family dinner; or listening to a Grandparent talk about the “Chicken Pick’ns” that were on the menu a “long time ago”. Profiting from good food & good memories – a smart business approach!
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