Small Business
“Waterproofing Company Thrives”
Jenny Lee, Vancouver Sun, Wednesday, October 5th
Source: google images
The story of Kari Yuers and Kryton International is a tale of dogged determination to succeed by a Prairie born girl! Yuers’ company, Kryton International has conquered the global market of concrete waterproofing goods. A great Canadian success story, Yuer’s father and company founder, Ron, developed the produce with the help of a chemist, after becoming frustrated with leaking products purported to be waterproof. As one of only a handful of companies in this niche market, Yuers continues to enjoy unparalled stability, staying alive through four recessions. Feisty from a young age, Kari Yuers, a high school drop out was fired by her father, eventually proved her mettle and was rehired by her father, ultimately taking over as the company’s CEO in 2001. By having the foresight to continue to aggressively pursue the export and international markets and look at creative marketing initiatives, Yuens has assured that Kryton International remains not only competitive, but a leader in the industry. Led by Kari Yuers, with employees in Vancouver, New Dehli, Asia and the Middle East, Kryton International was recognized as the second best company to work for in 2010 by BC Business Magazine – a small town girl with big city ideas!
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