{"id":53,"date":"2011-11-23T14:21:34","date_gmt":"2011-11-23T21:21:34","guid":{"rendered":"https:\/\/blogs.ubc.ca\/hilaryj\/?p=53"},"modified":"2011-11-24T22:19:51","modified_gmt":"2011-11-25T05:19:51","slug":"53","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/hilaryj\/2011\/11\/23\/53\/","title":{"rendered":"White Spot Switches Gears!"},"content":{"rendered":"<p><strong>\u201cWhite Spot shifts direction\u201d<\/strong><\/p>\n<p>The Vancouver Sun Newspaper, By Jennie Lee, November 18, 2011<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/blogs.ubc.ca\/hilaryj\/files\/2011\/11\/White-spot.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-54\" title=\"White spot\" src=\"https:\/\/blogs.ubc.ca\/hilaryj\/files\/2011\/11\/White-spot.png\" alt=\"\" width=\"216\" height=\"140\" \/><\/a><\/p>\n<p style=\"text-align: center;\">Source: google images<\/p>\n<p style=\"text-align: center;\">\n<p style=\"text-align: center;\">\u00a0White Spot\u2019s Warren Erhart and Cathy Tostenson toast the\u00a0venerable chain\u2019s latest advertising campaign.<\/p>\n<p>In an age of designer menus and rock-star chefs with international reputations, remaining relevant can be an ongoing challenge.\u00a0 This is particularly true for the White Spot, whose reputation has been built on its long-time history as a much loved BC institution.\u00a0 Reinventing itself once again, on November 18<sup>th<\/sup>, 2011, the White Spot announced a, \u201c$1-million advertising campaign with a new tag line: \u201cHome to great taste \u2026 since 1928 \u2026\u201d\u00a0 Perhaps dreamt up by a wise marketing strategist, no one could fault the White Spot for highlighting its roots in the delivery of comfort food and consistency.\u00a0 While designer dishes can be great, when times are tough, who doesn\u2019t secretly yearn for that plate of mac &amp; cheese, that ooey, gooey cheeseburger dripping with Triple-O sauce, or a plate of piping hot fries, with Heinz ketchup of course!\u00a0 I\u2019m sure most of us have a great memory of the White Spot; car service and those trays you\u2019re just sure the server is going to drop; that great family dinner; or listening to a Grandparent talk about the \u201cChicken Pick\u2019ns\u201d that were on the menu a \u201clong time ago\u201d.\u00a0 Profiting from good food &amp; good memories \u2013 a smart business approach!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cWhite Spot shifts direction\u201d The Vancouver Sun Newspaper, By Jennie Lee, November 18, 2011 Source: google images \u00a0White Spot\u2019s Warren Erhart and Cathy Tostenson toast the\u00a0venerable chain\u2019s latest advertising campaign. In an age of designer menus and rock-star chefs with international reputations, remaining relevant can be an ongoing challenge.\u00a0 This is particularly true for the [&hellip;]<\/p>\n","protected":false},"author":8329,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-53","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/hilaryj\/wp-json\/wp\/v2\/posts\/53","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/hilaryj\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/hilaryj\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/hilaryj\/wp-json\/wp\/v2\/users\/8329"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/hilaryj\/wp-json\/wp\/v2\/comments?post=53"}],"version-history":[{"count":3,"href":"https:\/\/blogs.ubc.ca\/hilaryj\/wp-json\/wp\/v2\/posts\/53\/revisions"}],"predecessor-version":[{"id":90,"href":"https:\/\/blogs.ubc.ca\/hilaryj\/wp-json\/wp\/v2\/posts\/53\/revisions\/90"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/hilaryj\/wp-json\/wp\/v2\/media?parent=53"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/hilaryj\/wp-json\/wp\/v2\/categories?post=53"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/hilaryj\/wp-json\/wp\/v2\/tags?post=53"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}