Earth’s Newest Reality Tv Show

Just recently, I watched a presentation on Urthecast.  It blew me away.  “By developing the first high-definition streaming video platform of Earth, UrtheCast plans to change the way we view the world” and they will.  The global population, web surfers, smartphone users, agriculturists, adults, kids, and in general everyone, will be able to watch live events unfold in real time.  The positive feedback that UrtheCast will receive will be endless.  From serving as an educational tool to providing environmental monitoring services and humanitarian relief organizations with an extra tool in their relief fund; UrtheCast will revolutionize our world.

However, behind all the new advancements UrtheCast is bringing the world; have we gone too far?  UrtheCast will produce “a longitudinal look at various locations (that will be imaged about 16 times/day)“. It’s as if we no longer have a say in our privacy.  The UrtheCast camera will produce high quality images that can make large objects and groups of people recognizable as explained by this video, Orbit of ISS & Cameras.  The only places that we will be rest assured that we aren’t being filmed is under the roofs of our houses or other sheltered areas.  So what about when we are outside?  The ground pixel size is near 1.1 metres.

To ensure our privacy; are we expected to check every single time the UrtheCast will be filming over our region so that we will know to stay indoors then?  As if reality tv wasn’t enough.  It seems that UrtheCast will transform this whole world into one big reality tv show.  I understand the use of UrtheCast for educational purposes and for government data; however I do not fully understand and agree with allowing this data to go public.

 

Marijuana Madness

The recent vote in Washington State to legalize marijuana will have a devastating impact on BC’s marijuana-growing industry and its economy.  Although the US is not legalizing marijuana on the federal level (it’s stil against the federal law); it is highly unlikely that the federal government will take any action against growing marijuana.  Washington is licensing the growth of marijuana for sale.

This could all have a huge impact on BC’s economy.  It comes as no real surprise that marijuana is “probably the province’s biggest cash crop, estimated to bring in between $6 and $8 billion annually” making it the third or fourth largest money generator in BC.  Canada has the second largest pot market in America, coming in right after Mexico (60%); Canada has about 40% of the total American pot market.  Unfortunately, most states will probably jump on the bandwagon in legalizing marijuana after they see how much tax can be earned from it.

This will only further damage BC’s economy.  So how will the BC government react to all of this?  Will BC be one of the next regions in N. America to legalize marijuana or will we suffer the economic blows?  Even if marijuana is legalized in BC, will this be enough to save our economy considering the US will be more likely to buy marijuana from nearby?

 

Twinkies may live on!

Chris Williamson’s blog post, “A dark day for the world of snacks“, left me feeling a little shell-shocked.  It is shocking that Hostess Brands Inc. is filing for bankruptcy and abandoning its incredibly famous product, the Twinkie.  Luckily for Twinkie-lovers they will not actually have to say goodbye to Twinkies.

Tomorrow, Hostess Brands Inc. will actually be in a New York courtroom to sell its assets and go out of business.  Many other companies have shown interest in bidding on fragments of Hostess.  As for Twinkies, John Pottow, a University of Michigan Law School professor specializing in bankruptcy stated that “there’s a huge amount of goodwill with the commercial brand name.   It’s quite conceivable that they can sell the name and recipe for Twinkies to a company that wants to make them.”  For now, the 500 bakery outlet stores are remaining open for several days in order to sell the last products.

Unfortunately for Twinkie lovers however, unless they are able to stock up on Twinkies before the bakery outlet stores close; there is a high chance that they won’t be reunited with their favorite dessert for a whole year.  Bankruptcy Judge Robert Drain will “appoint a company that specializes in liquidation to sell the assets, and the sale probably will take six months to a year to complete“.  Best of luck Twinkie lovers!

5-Hour-Energy shots reputation shot

While browsing the internet, the “F.D.A. Posts Injury Data for Red Bull” immediately caught my attention as it is related to our ongoing Case 3.  Red Bull strives to market its energy drink as a high-end product that “revitalizes body and mind“.

Unfortunately for Red Bull, the government recently released reports to the public indicating that Red Bull could potentially be responsible for injuries that consumer’s experienced after drinking Red Bull energy drinks.  Considering this is one of the country’s top-selling energy drinks, the release of this information could seriously cripple Red Bull’s popularity.  The D.F.A . has also reported many other injuries and fatalities associated with other popular energy drinks such as Monster Energy and 5-Hour-Energy.

For me, these findings were a real eye opener as I often drink 5-Hour-Energy shots when I go out.  The F.D.A. also released findings on the 5-Hour-Energy shot asserting that it had received more than 90 filings “including ones that cited its possible involvement in 13 fatalities“.  For now, the companies are protecting themselves by claiming that they weren’t the source of any of the problems that were reported by the F.D.A.  What will happen when and if the F.D.A. is able to prove that these companies are responsible for the fatalities and injuries of their consumers?  Will  the government step in and enforce new health restrictions?

 

Fast vs. Healthy

After reading Stefan Töpfer’s blog post “Do you like your burgers integrated?” a few interesting thoughts came to mind.  A vital goal for successful companies is to meet and succeed their consumer’s needs and wants.  In the case of fast food, the main trait that differentiates fast food companies from other restaurants and grocery stores such as Whole Foods, Cactus Club, etc.; is their ability to produce food for their consumer in a a very short time period.
Unfortunately, the world is starting to become more health conscious and consequently, are now picking healthier alternatives such as organic food.  With this in mind, fast food restaurants will likely be hit with a significant drop in their number of consumers.  So how will the fast food industry survive, if it does at all?  
Will they accomodate to their consumers needs by producing ready-to-go organic food or will this be too costly?  Furthermore, it is evident that some fast food restaurants have chosen to advertise their food to allow health conscious consumers to be persuaded into believing that their food is healthy.  An example of this is Tim Hortons, who has advertised by asserting that Enjoying a Real Lunch at Tim Hortons can help you maintain a healthy lifestyle while enjoying fresh, quality food on-the-go”.  However, upon further investigation, it is clear that this is not true.  A popular sandwich at Tim Hortons, the turkey, bacon club sandwich, contains 1340 mg of sodium, 55 g of carbohydrates and 0% of your daily value Vitamin A.  How is that big companies such as Tim Hortons are able to get away with this? This is clearly an unethical business approach so why aren’t they being stopped? 

Containing the Killer Salmon

With the recent release of the Cohen Report, the Department of Fisheries and Oceans Canada (DFO) is finding itself in a sticky situation.  Trying to maintain the economic viability of Canada’s fishing industry while ensuring the sustainability of our BC wild salmon; the DFO is stuck at a crossroad.  Currently, an issue that is being highlighted by biologist, Alexandra Morton, scientist, David Suzuki and other marine experts such as Rick Routledge; is the discovery of the ISA virus in BC’s wild salmon. The ISA virus kills the organs of salmon, depletes their immune systems, and often results in the death of the salmon.

In other regions such as Chile, the ISA virus caused 15,000 employees to lose their jobs and caused a $2 billion loss in the fishing industry.  These instances should act as a warning to BC, but why is the Canadian government still allowing this lethal virus to be transferred from farm fish to the wild salmon?  Well ignorantly enough, the DFO has asserted that the ISA virus poses a minimal threat on BC salmon as the number of recorded fatalities from the ISA virus is very low.  Chile, however, experienced a very similar situation in which the ISA virus was originally non-lethal and then suddenly became virulent, killing approximately 70% of the farmed salmon.  I believe that it is imperative that the DFO recognizes the danger of the ISA virus in BC wild salmon and calls for the immediate removal of all open-water salmon farms in BC waters (other sustainable farming practices include closed-containment salmon farms).  If action is not taken quickly, there is a good chance that the BC wild salmon population will cease to exist.

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