Over the past few years people have grown more and more health conscientious. This has forced companies to make healthier alternatives for their consumers in almost every area of their product lines. In Leslie Beck’s article from the globe and mail on “Omega-3 eggs: healthier choice or marketing gimmick?” she raises up very valid points about the actual fatty acids in eggs. DHA which is crucial for brain cell development is produced within the hens by the consumption of flax seeds. Because people are buying into eating healthy they are willing to spend the extra money for more expensive organic food. In this case omega-3 eggs are more expensive but people are still willing to pay extra money for them when fish has the exact same amounts of healthy oils for cheaper. In conclusion, as Leslie states “you may not need to pay extra for food with extra ingredients” if it is already a part of your routinely diet. The companies who are striving to make healthy alternatives are doing it more for an image than anything else because as stated before the alternative food options are not entirely necessary.

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