With big box office hits now bringing in hundreds of millions of dollars its no surprise that businesses will look upon this as an opportunity for millions to view their products as superior, because lets face it. when James bond strolls in wearing a suit we all want to suit up and look like him. Product placement is most prevalent in technology within the movies. In 1996 Apple was struggling as a company and utilized the first Mission Impossible movie to promote their products. They then heavily advertised Mission Impossible joined with the Powerbook (Apple add here)  which resulted in a massive increase in sales and saved Apple roughly $500,000 in production costs. In the new Mission Impossible Ghost protocol Apple products received over 8 minutes of screen time promoting the new Ipad and MacBook air at the time.

Not only did apple take advantage of large publicity but GM did as well with the new Transformers series. The 2010 Camaro generated 201.2 million dollars in revenue with the first five days of screen time and 14,000 preorders for the car. Apple and GM are just two of the many examples of how dramatic product placement can be in boosting sales.