This blog analyzes and Alexander’s post “Chocolate Tailored” and how I agree with his view on how the company is introduces products adding points-of-difference to their brand. By introducing this new chocolate with fewer calories there are new niches of consumers to target. In this increasingly health conscientious world companies are forced to set their products apart from the competetion by addressing the needs and wants of the consumer. Because of the sudden trend in health, dessert companies are faced with issues address their shrinking market. What Cadbury has done is very intelligent for they have introduced a healthier dessert which satisfies the consumer wants while still advertising a healthy product. Although a chocolate bar is not healthy by any stretch the company can use advertising to their advantage. The key is to draw the consumers attention to the fact that their are less calories per bar and by doing so their minds will jump to the conclusion that this must be a healthy product. I strongly believe that Cadbury has the advantage for now in their market for they understand how to read their customers wants which is how the best companies stay ahead of everyone else.