Inditex, the owner Zara and many other clothing companies has recently started selling online to increase sales and brand recognition around the world. This move proved to be very intelligent when the online store was established the profits have increased 32%. The internet is the crucial link between many countries around the world and the ability to take advantage of this link to promote sales is something that all companies must do to stay up to date with competition. Zara has just launched their online site for China which is where every business wants to compete. China has billions of dollars and with their massive population, their retail market is huge. Inditex also plans to launch their other clothing brands around the world in hopes to further boost sales. The european fashion style is always greatly admired especially in North America, and with Zara’s clothing being relatively cheap it is very appealing to the general consumer. What Inditex now needs to focus on is the quality of online service over the internet. Because retail clothing online is very hit and miss, when consumers place an order they need to focus on details such as their shipping and customer service.
