Photo source from: Crackberry.co.
BlackBerry Blade: a BlackBerry 10 phone that’s too hot to be true!

In response to “RIM falls on brand report” the obvious fact of RIM slipping through the ranks of global ranking brands raises the question; what can they do to save their company? Competitors like Apple and Samsung seem to continually churn out new ideas and innovations for products that not only make our everyday lives easier but they continually draw consumers in. It is obvious that RIM need to breach this gap and release new products that are attractive enough that consumers will consider switching from the mobile giants buy Blackberry phones putting them back on the market. A  concept product that, if produced, could put RIM back on the market is the Blackberry Blade. It is said to have a super high definition display with an incredibly fast processor. What RIM is doing here is good. They are creating hype about a new product in the hopes that it will stir  the masses into thinking more about their company once again. By creating hype about their products and trying to create new and better items than the competition it seems that RIM notices their faults and have taken steps in the right direction to bring back their rankings.