In the increasingly competitive modern society in china, more and more people tend to dedicate time and energy to the success of their study and career instead of pursuing the happiness of personal life. And when they somehow get to realize the significance of personal and family life, they just can’t wait for finding a girlfriend/boyfriend. Under such demand of starting a relationship or even marriage, the Chinese TV show if you are the one was born.

Fei Cheng Wu Rao (literally “if not sincere then do not disturb”, known in English as If You Are The One) is a dating show produced by Jiangsu Satellite Television since 2010. Loosely based on the Take Me Out format, If You Are The One has been a ratings success in China and episodes are also widely distributed online as it’s not only extremely popular in China, but also in other parts of the Chinese-speaking world.

In the show, 24 women stand in an arc, each behind a podium with its light initially on.The women face a single man, who uses two or three video clips to reveal some personal information such as occupation, interests, love history and friends’ opinions. During each video clip, each of the women decides whether or not he is still “date-worthy” in her opinion by keeping her light on or turning it off. The contestants, psychologists and host frequently exchange banter with each other when video clips aren’t being shown.If a girl doesn’t like the man, she will turn her light off.

Apparently, the show has been much more popular than the original Take Me Out. The show positions itself as social-life type of service show rather than game dating show, which may attract more participants and to many audiences the show is not only about seeing other people looking for girlfriends/boyfriends, but focus more on how everybody is discussing some heated social topics, whether it’s about relationship or family. So value-added marketing can be demonstrated pretty well here.