iPhone 4s

As one of the most renown smart-phones out there, Apple’s iPhone has certainly grabbed a lot of attention. Everywhere we look on the streets we see people holding one, whether it be 4, 3gs, 3, etc. So how does Apple do it?

On Oct. 4, 2011, Apple announced it’s newest generation of the iPhone, the 4s. This video demonstrates all the functions of the iPhone 4s and tries to draw the audience into buying it, but who are they targeting?

At the beginning of the video, the vice president of the iPhone Product Marketing talks about the specs of the iPhone 4s. In my opinion, this is trying to target the younger, more demanding of their gadgets, segment of the market. Next, the video talks about Siri, their new personal assistant application. As it acts almost as a secretary, many business owners would be tempted to buy the 4s in order to stay more organized. In addition to Siri, business owners who travel will also be draw to the fact that the 4s is a world phone (can work anywhere in the world). The last major point they use to draw in customers is the eight megapixel camera. People who like to take photos will now have a reliable camera where ever they go. Not only does it take good pictures, it can also shoot 1080p videos, allowing the owners to record moments whenever they like.

It is amazing how Apple can market to three different types of potential customers in just five minutes. From technology fanatics with the new duo core, business people with Siri, to people who love pictures/videos, Apple has clearly appealed to all three of those segments.