As a consumer, product presentation is very important to me. No matter how good the product is claimed to be, if the presentation is horrible then I would have a bad experience when using the product. For example, whenever I go window shopping, the bright displays and the visually inviting design of the shops of luxury brands always tempts me to go inside and look around, no matter if I actually need or want any of the products. Not only should the stores be aesthetically pleasing but the packaging and the actual design of the products should be too. Consumers in this generation buy a lot of items according to how the product is designed and packaged. Since most products are homogenous, the only distinction is the way it is designed. Therefore making packaging and design of the product essential for it to be a successful product. An example of this is contacts. While all contacts serve the same purpose and is internally all the same, the way its packaged is different and they are even designed in different colours. By providing aesthetic differentiation, these products would stand out to consumers and encourage demand.

In this blog post on the marketing blog “Convince & Convert”by Jessica Gioglio, she talked about Coca-Cola’s new major project which is a complete revamp of their website. Now they follow a more storyboard and visually stimulating layout, “featuring content themed around pop culture, social media, brand history, marketing campaigns, recipes, career advice, and more the website is a far cry from the traditional corporate website – in a good way.” I agree that this is the type of marketing direction companies in this generation should gear towards. The website also incorporates sharing abilities with different social media sites such as Twitter, Facebook and Etc. This allows the viewers to easily share whatever they found interesting with their fellow peers. I feel like other companies should follow in Coca-Cola’s footsteps. If not, then they wont be able to capture the interests of the Generation Ys and Zs. Like Jessia Gioglio wrote, “This type of experience showcases the potential companies have to redefine their corporate website into a curated visual, shareable experience.”

Coca-Cola’s New Corporate Website Aims to Refresh the World Through Storytelling