In this blog post on the marketing blog “Convince & Convert”by Jessica Gioglio, she talked about Coca-Cola’s new major project which is a complete revamp of their website. Now they follow a more storyboard and visually stimulating layout, “featuring content themed around pop culture, social media, brand history, marketing campaigns, recipes, career advice, and more the website is a far cry from the traditional corporate website – in a good way.” I agree that this is the type of marketing direction companies in this generation should gear towards. The website also incorporates sharing abilities with different social media sites such as Twitter, Facebook and Etc. This allows the viewers to easily share whatever they found interesting with their fellow peers. I feel like other companies should follow in Coca-Cola’s footsteps. If not, then they wont be able to capture the interests of the Generation Ys and Zs. Like Jessia Gioglio wrote, “This type of experience showcases the potential companies have to redefine their corporate website into a curated visual, shareable experience.”

Coca-Cola’s New Corporate Website Aims to Refresh the World Through Storytelling