In this article, “If you can’t afford it apple doesn’t want you” by Jay Baer, it says that apple only wants a certain type of customer. They have kept their price tags well above their competitors, yet they still maintain popular and successful. That is the reason why they do not develop much products in a lower price level. The new iPhone 5c is said to be “conceived based on investor pressure to tap the Chinese market, among others” and is also said to be “so half-assed.” I do agree that apple doesn’t need to target more frugal customers, since their exclusivity is what makes them so desirable.

For the Last paragraph of the article, I also completely agree.They are definitely slow on innovation these few years. The changes have only been minor and not a lot of new innovated changes. I do wish that they would change that and be like before, when they could with provide mind blowing innovations.