For the new product of Apple, IPhone 6 is now came up. First, the designer made it a bigger size, improved the resolution of both camera and screen, and advanced application system. By those advantages, they can be more competitive in the market to compete with Samsung, HTC or LG, but not only competing in the market, they also want to be trusted by the customers all around the world, so they promote the conveniences (ex. Easy to use) as much as possible to catch the desires of customer. Second, all of those Apple products have their own independent software to operate the products, for intense, they use iOS software compares to Samsung and HTC, both of them use the Android software. You may see this little different won’t be able to effect their opportunities in the market, but actually for customers it’s very effective, because some of the applications will be in iOS, but it won’t be in Android.
From my perspective, Apple uses those advantages to fight for the opportunities in the market is very brilliant, they use their uniqueness and the advanced technologies to let people have a future experience, in order to catch customer’s hearts.
Reference:
Author Unknown. “日經新聞：iPhone 6即將於9月開賣 螢幕強打雙尺寸.”Yahoo奇摩新聞. N.p., 28 Mar. 2014. Web. 05 Oct. 2014.
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