The Rovio Entertainment is the company of gaming research and development, they launched “Angry Bird” in to the portable gaming market in 2009, and the result of this action is relatively successful, it will be called the one of the most successful portable games, they tried to use their innovation to lead the market and develop a undefeatable market to compete with other same kind of companies. Although they have aspiration, but the annual income still reduced to half of the amount of last year (46 millions), even they keep innovating the new products, such as dolls, TV shows and clothes. so the problem that they are going to face right now is to cut down the number of employees, the number that they will take is approximately 16% of the total employees that will cause the economy in that certain area or country as well.
From my opinion, the innovation in those kinds of market is the most important factor that can make you stand still, if you have no creative ideas, your customer will leave you away and go to find their other funny games.
Reference:
http://www.ectimes.org.tw/Shownews.aspx?id=141004023217
Unknown. “憤怒鳥大瘦身 Rovio娛樂公司裁員16%.” 憤怒鳥大瘦身 Rovio娛樂公司裁員16%. Unknown, 04 Oct. 2014. Web. 05 Oct. 2014.