This article gave me some insights into Information Technology which I find quite interesting.
First of all, in the article, to incorporate information technology in a smart way is to set off a revolution in innovation covering 4 dimensions of measurement, experimentation, sharing, and replication. Erik Brynjolfsson, a digital business expert, also commented on an example in which Harrah’s, a casino company, is an offline company that has successfully cover IT in all four ways. While other companies were adding decorations to enhance their casinos, Harrah’s was doing different experiments to find the ultimate force driving profitability.
The problem is that some companies have a lot of data, but they are not quite sure how to make use of these data. As well, Brynjolfsson further stated a shift from long-term planning to more of sense and respond.
I discovered an intriguing concept – in my previous post where I reflected upon Zara’s case study, one of the key components to Zara’s success was having a quick response, short term supply chain, which is similar to Information Technology. Due to the fast pace in technology, one of the important aspects to business success nowadays is to maintain an efficient, relatively productive speed – so you can beat your competitors within the industry.
Article Source: http://search.proquest.com.ezproxy.library.ubc.ca/docview/224965860/13221C4DF9B2BA6CADA/1?accountid=14656
Image Source:
http://www.poker-tomorrow.com/casinos/vegas/harrahs/harrahs.jpg
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