I had the wonderful opportunity of reading this book during the summer, which completely blew my mind. In the book, Daniel H. Pink outlined the idea that our world is slowly leaving the Information Age: era of “left brain” dominance, and is heading towards the Conceptual Age: an era of “right brainers” where creators and empathizers will be the new leaders in business [1]. Pink refers to the 3 trending A’s of the business/economy in the future : Abundance(Is what I’m offering in demand?), Automotive(Can a computer do it faster?), and Asia (Can someone overseas do it cheaper?)[2].
When those three questions are present, creativity and empathy (jobs including the use of right-brain) now become the competitive difference to differentiate individuals in the competitive business world. This new concept will soon change the model of how business function as a whole: marketing strategies, business plans, and even consumer targets would all be completely different in the next decade. This book provided me an insight of the direction my generation is heading, as well as many opportunities/ choices that are available for me to explore in the future. I feel both anxious and excited of entering this new era with numerous possibilities awaiting me.
Image source:
http://www.danpink.com/whole-new-mind
Source:
[1] http://www.danpink.com/whole-new-mind
[2] http://en.wikipedia.org/wiki/A_Whole_New_Mind
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