“Shave your money.Shave your time.” is a very attractive title can catch people’s eye. This is an article written by my classmate Jennifer. This article talks about a razor-blade company named Dollar Shave Club, successfully catching people’s attention using the power of internet.

Dollar Shave Club is a company found by Mike Dubin, just got it started. This company sells razor-blade, which is not some product required high technology and they also has numerous competitors. However, Dollar Shave club success. It use made a creative video and put it in YouTube and people have a great fun to watch it. If we tend to think of the video in term of million of dollars, not in million of views, we will notice that Mike Dubin just earn a huge profit. Actually, it is true. A recent article by fastcompany.com suggests that if D.S.C. remains its current growth rate, Mike will ”have nearly a million subscribers at the end of his first year.”

After the huge success, maybe Mike Dubin will rethink his company’s strategy. I really endorse Jennifer’s advice, which is he can launch a special section for women. Sometimes women also need to wax in daily life, and most waxing product in the market now are not as convenience as razor. Therefore it will be an great innovation in the market and it will be worthwhile.

Source:
https://blogs.ubc.ca/jenniferzhen/2013/10/08/28/

http://newhiteboard.com/2012/04/19/dollar-shave-club-an-entrepreneurial-success-story/