Monthly Archives: October 2010

The consumer decision process has 5 steps: Need Recognition; Information Search; Alternative Evaluation; Purchase; and Post Purchase. Purchase decisions typically go through these steps in order; however, some purchases such as habitual purchasing could start at need recognition and jump … Continue reading →

Just like Kirsten Cave who has her Lofthouse Sugar Cookies to savor after an exam (Kirsten’s Blog), I too have my preferred treats. After an exam, I would satisfy my palette cravings with sushi combos and green tea. My favorite … Continue reading →

(Blog entry for Oct 21, 2010. Linked to SunnytheBright’s Post) Economist, Kenneth Galbraith argues that businesses create artificial wants in consumers through advertising, and that these needs are satisfied through increasing consumption. Consumers are unlikely to have all their desires … Continue reading →

I regularly watch online news for current updates of happenings in our city. And recently, I’ve wondered how news media influences consumer decision making from a marketing perspective.  CTV News has an online section called “Olsen on Your Side” in … Continue reading →